VP, Director of Marketing & Brand

PRIMARY PURPOSE:The Director of Marketing & Brand is the senior marketing leader responsible for setting and executing a data-driven, enterprise-wide marketing strategy across Finance Enterprises, Finance Factors, Finance Insurance, Waipono Investment Corporation, and the Finance Factors Foundation.This role serves as a strategic partner to executive leadership, bringing strategic clarity, creative vision, and disciplined execution to marketing and strategy while honoring the organization's legacy, trust, and deep commitment to community. The Director balances long-term brand stewardship with measurable business impact, ensuring marketing investments drive awareness, engagement, and sustainable growth. As a hands-on, working leader, this role builds, leads, and develops a high-performing marketing team while remaining actively involved in planning, execution, and performance optimization. The role is ideal for a strategic, analytically minded leader who enjoys stewarding a trusted brand within a values-driven organization with deep roots in Hawai'i. MINIMUM QUALIFICATION REQUIREMENTSBachelor's degree in Marketing, Business, Finance, Economics, Communications, ora related field. 8+ years of progressive experience in marketing, strategy, analytics, product, pricing, or revenue-related roles. Demonstrated success in leading teams, developing talent and building a high performing marketing team. Proven ability to design strategy and work cross-functionally to execute integrated, high-impact marketing initiatives. Advanced analytical and problem-solving skills, with the ability to synthesize insights, make sound decisions, and execute efficiently in a dynamic environment. Experience lever aging modern marketing measurement, customer insight and marketing technologies to inform strategy, evaluate performance, and optimize outcomes (e.g., analytics platforms, CRM systems, marketing technology tools, and performance dashboards). Preferred Qualifications:Experience in financial services, banking, insurance, or other trust-based or regulated industries. Experience working in or with multi-brand or multi-entity organizations. Demonstrated ability to steward and evolve legacy brands while engaging new generations of customers and responding to changing customer, environmental, and economic conditions. Experience applying analytics, insights, and emerging technologies (including AI-enabled tools) to support strategic decision-making and improve marketing effectiveness. Master's degree in Marketing, Business Administration, Data Analytics, ora related field. ESSENTIAL FUNCTIONS:Enterprise & Company-Level Marketing StrategyDevelop and lead individual marketing strategies for each company within the Finance Enterprises family, ensuring alignment with each entity's unique goals, audiences, and offerings. Design and manage integrated, enterprise-wide marketing strategies when appropriate to leverage shared brand equity, insights, resources, and community involvement. Establish clear marketing priorities, roadmaps, and success metrics aligned with business and growth objectives, including measurable contribution to mortgage pipelines, account openings, and funded loan and deposit results. Work closely with mortgage lending and deposit product teams to align marketing strategies with production targets, improve conversion outcomes, and accelerate customer acquisition. Build and execute growth-driven marketing plans that generate qualified leads for mortgage lending and deposit products, supporting loan origination and deposit balance growth for Finance Factors. Brand Stewardship, Market Insight & Customer AwarenessStrengthen brand awareness, relevance, and trust across diverse customer segments, including long-standing clients and emerging generations. Lead market and product research efforts, including customer insights, competitive analysis, and market trends, to inform positioning, messaging, and strategic decisions. Ensure consistent brand expression, voice, and experience across all channels, locations, and touchpoints. Data-Informed Decision Making & AccountabilityDefine and monitor marketing performance metrics across awareness, engagement, acquisition, and retention. Leverage artificial intelligence and advanced analytics to enhance insights, improve targeting and personalization, streamline marketing workflows, and support informed, responsible decision-making. Use data, insights, and research to evaluate effectiveness, guide prioritization, and optimize marketing investments. Establish a culture of accountability, continuous improvement, and learning within the marketing function. Team Leadership & DevelopmentLead, mentor, and develop a lean, multi-disciplinary marketing team, fostering a high-performing, collaborative, and results-oriented culture. Build team capability in analytics-enabled marketing and emerging technologies, fostering disciplined, insight-led decision-making while maintaining high standards of quality, trust, and brand integrity. Set clear expectations, performance standards, and development plans for team members. Assess internal capabilities and recommend the appropriate mix of internal resources, external partners, and technology to support marketing objectives. External Partners & Vendor ManagementManage relationships with external vendors, agencies, and strategic partners to ensure quality, consistency, and alignment with brand and business goals. Oversee vendor performance, scopes of work, and deliverables to ensure effective execution and value. Cross-Functional Leadership & GovernanceServe as a key cross-functional partner, collaborating with executive leadership and departments including lending, branch operations, insurance, investments, finance, HR, IT, and risk. Represent the marketing function in enterprise leadership forums, committees, and planning groups, contributing to broader organizational strategy and decision-making. Translate business priorities into marketing strategies and clearly communicate marketing outcomes and insights to stakeholders. Budgeting, Risk & ComplianceDevelop, manage, and oversee the marketing budget, ensuring responsible and cost-effective allocation of resources. Partner with Finance and Risk to track spend, forecast needs, and assess return on marketing investments. Ensure all marketing activities comply with applicable regulatory requirements, internal policies, and industry best practices. OTHER FUNCTIONS:Performs other tasks as assignedWORKING CONDITIONS/OTHER REQUIREMENTS:Works primarily in an office setting, spending significant time on strategic planning, team management, and high-level collaboration with executive leadership. The role also involves attending in-person meetings, participating in community outreach or marketing events which may be outside routine working hours, and overseeing on-site execution of campaigns. While much of the work is desk-based, occasional travel to branches, events, or vendor locations may be required to manage and evaluate marketing initiatives.